Code 'n' Kraft
What's included

Everything in GEO

AI visibility audit

We check where you currently appear (or don't) across ChatGPT, Perplexity, Gemini and AI Overviews.

Entity optimisation

Your brand defined as a clear entity — what you are, what you do, where — so models resolve you correctly.

Quotable content structure

Direct answers, stats and definitions formatted the way AI engines extract and cite.

Schema markup

Organization, Service, FAQ and Article schema — machine-readable facts about your business.

AI-crawler access

robots.txt tuned to explicitly allow GPTBot, ClaudeBot, PerplexityBot and friends.

Citation tracking

Monthly reporting on where and how often AI engines mention you.

How we work

The process

  1. 01

    Audit

    Baseline: test 50+ prompts across AI engines, record where you appear.

  2. 02

    Entity setup

    Schema, bios, and consistent NAP (name-address-phone) across the web.

  3. 03

    Content structuring

    Rewrite key pages so answers are extractable in one clean block.

  4. 04

    Publish & markup

    Ship the pages with full schema and AI-crawler access in place.

  5. 05

    Monitor

    Re-test prompts monthly. Double down on what's getting cited.

Before you ask

GEO — FAQs

Generative Engine Optimization — optimising your brand to be cited as a source by AI search engines like ChatGPT, Perplexity, Gemini and Google's AI Overviews.

SEO ranks pages in a list of links. GEO gets your brand quoted inside AI-generated answers. Different mechanics, overlapping foundations — schema, entities and clear content help both.

AI engines re-crawl and re-train on their own cycles. Most clients see first citations within 2–4 months; compounding from there.

ChatGPT, Perplexity, Gemini, Google AI Overviews and Microsoft Copilot — the engines where buying decisions are actually being researched.

No — but your pages need restructuring. If your site can't support schema and clean answer blocks, a rebuild may be the faster path.